Who would be the audience for your media product?

In marketing and advertising, a target audience is a specific group of people within the target market, at which the marketing message is aimed. The main audience for my media product would be teenagers but  more specifically the ages between 13 - 19 years of age and also generally aimed at the males more than the females because according to popular belief males like to watch gruesome and horror movies compared to girls, even though girls are still able to enjoy the movie.